The Power of Automation in Insurance

Why is automation crucial?

The world of insurance is constantly evolving, and keeping up with the latest technologies and trends is critical for success. One of the hottest topics in the insurance industry is automation. Automation has the potential to revolutionize the way insurance agencies operate, making them more efficient, accurate, and customer centric. In this piece, we’ll delve into the benefits of automation in insurance and explore why it matters.

Increased Efficiency

One of the most significant advantages of automation in insurance is increased efficiency. By automating repetitive and time-consuming tasks, agents can focus on providing better customer service and increasing productivity. Tasks such as claims processing, document collection, certificate checking, and status tracking can be streamlined using automation tools, saving a considerable amount of time and potentially money as resource reallocation. After all, time is money. This means agents can handle more tasks and address customer needs faster, leading to happier customers and better outcomes.

Improved Accuracy

Inaccurate data can lead to many problems for agents, from compliance issues to reputational damage. Automation can help insurance agencies reduce errors and improve accuracy by eliminating manual data entry and processing. This reduces the risk of inaccuracy and ensures better quality of services. Configuring automation systems to cross-check data and validate information can also help ensure that the data provided to customers is accurate and current.

Better Customer Service

With automation, insurance agencies can provide better customer service by offering online policy issuance and renewal, claims submission and processing, and self-service portals for customers. Automation tools enable agents to respond to customer requests faster and more efficiently. For instance, automated chatbots can provide instant responses to customer queries, while self-service portals allow customers to manage their policies and claims with ease

Improved Workflow Management

Automation in insurance enables agents to pre-define workflows and automate tasks, creating more streamlined processes. This also helps agents manage the various steps involved in claims processing, document collection, payment processing to name a few. Automation tools can help agents identify bottlenecks and streamline their workflows, enabling them to save time and resources.

Cost Savings

Finally, automation in insurance can lead to cost savings by reducing the amount of manual labor required for various tasks. Cost is often referred to as the cost of service, the cost to support, the cost to maintain a policy or the productivity per employee. If an agency is trying to grow profits, the productivity cost per employee is key. By automating repetitive tasks, agents can focus on higher-value tasks, such as interacting with customers and providing exceptional service. Additionally, automation tools help agencies save money on physical storage and paper-based record-keeping, further reducing operational costs. It is important to note that technology advancements come with development and ongoing maintenance and enhancement costs, and therefore, may not be cheaper, but the speed of output, quality and time saved will increase, allowing for a better reallocation of headcount costs to other revenue generating functions. As any lumberjack will attest, they will gladly pay $2,000 for a top-of-the-line chainsaw to cut down trees over a $40 hand ax. Efficiency and output are enhanced regardless of how much the person wielding the chainsaw costs in salary.

A recent Deloitte Insurance report stated

“… it is estimated that AI and machine learning will increase labor productivity about 37% by 2025 by eliminating or minimizing more manual tasks and freeing up current workers to add more value…”

Automation has the potential to revolutionize the insurance industry and transform the way agents operate. The benefits of automation are numerous, including increased efficiency, improved accuracy, better customer service, streamlined workflows, and cost savings. By embracing automation tools, insurance agents can focus on providing the best possible service to their customers, while saving time and reducing costs. It’s time for the insurance industry to take advantage of automation and redefine the way it operates in this competitive landscape. So, it is essential for insurance agencies to stay current with the latest automation technologies and integrate them into their operations for a competitive edge. With the power of automation, insurance agencies can not only improve their efficiency but also enhance customer satisfaction and retention. This will ultimately lead to increased profitability and success in the long run.

Future Outlook

The future of automation in insurance looks bright, with advancements in artificial intelligence and machine learning paving the way for even more advanced automation tools. From personalized customer experiences to predictive analytics, the potential applications of automation in insurance are endless. As technology continues to evolve and improve, it is crucial for insurance agencies to stay ahead of the curve and embrace automation to stay competitive in the industry.

Automation has become a game-changer in the insurance industry, providing numerous benefits to agencies and customers alike. From increased efficiency and accuracy to better customer service and cost savings, the impact of automation is undeniable. As technology continues to advance, it is essential for insurance agencies to integrate automation into their operations to stay competitive and provide the best possible service to their customers. The power of automation in insurance cannot be ignored.

  1. Steve Hatfield, Tara Mahoutchian, Nate Paynter, Nic Scoble-Williams, John Forsythe, Shannon Poynton, Martin Kamen, Lauren Kirby, Kraig Eaton, and Yves Van Durme, Power human impact with technology, Deloitte Insights, January 9, 2023.

About Patra

Patra is a leading provider of technology-enabled insurance outsourcing. Patra powers insurance processes by optimizing the application of people and technology, supporting insurance organizations as they sell, deliver, and manage policies and customers through our PatraOne platform. Patra’s global team of over 6,000 process executives in geopolitically stable and democratic countries that protect data allows agencies, MGAs, wholesalers, and carriers to capture the Patra Advantage – profitable growth and organizational value.

William Wagner, VP of Marketing

About The Author ...

William Wagner
Vice President, Marketing

William Wagner is responsible for Patra's Global Marketing and Inside Sales organization. With over twenty years of marketing and product management, William ensures that Patra's services, technology innovation, and brand are closely aligned with Patra's prospects and customers' needs to bring forth transformative change in how insurance solution are delivered, supported and managed.